Joseph has always believed branded content should be just as entertaining as everything else he creates.
9.77M+ Views
Over a 12 month partnership with Clinique, Joseph created five original videos spotlighting the Clinique Moisture Surge collection. The work centered on the Moisture Surge Hydrator and later supported the launch of Moisture Surge Active Glow Serum, generating more than 9.77 million combined views.
15M+ Views
Joseph’s long term partnership with the Amazon Influencer Program has grown across more than 10 campaigns. From Amazon Fashion collaborations and $1,000 giveaways for his community to a creator summit in Las Vegas and a Back to School magazine feature distributed to more than 10 million people, the partnership has continually created new ways for him to connect Amazon with his audience.
From Fan to Creative Partner
Joseph partnered with Instagram and Meta AI on two campaigns rooted in fandom and creative tools. After Instagram discovered his love for Young Miko through earlier content, he was selected to promote her episode of Algo Confessions. He later developed "How to Edit IG Pics Like an Influencer," an original tutorial series showing audiences how to transform their photos using Meta AI Effects in Instagram Stories.
From starting out on TikTok LIVE to building a career out of being chronically online, he has plenty of stories to tell. He loves talking all things social media, the creator economy, and what he’s learned along the way.
He loves a good brand deal, especially when he’s given the freedom to get a little creative. From spontaneous street interviews to elaborate concepts, he finds ways to make branded content feel like something he’d post anyway. Don’t make an ad, make a video with Joseph!
Never one to turn down an excuse to dress up. Whether it’s an editorial shoot, a fashion campaign, or something a little unconventional, he loves getting in front of the camera and bringing an idea to life.
Give him a microphone and he’ll find someone to talk to. From backstage at music festivals to sitting down with Hollywood’s rising stars, he’s all about asking the unexpected questions and bringing out the personalities behind the names.
Have something in mind?
Whether you have a full campaign planned or just the beginning of an idea, Joseph would love to hear what you're thinking.