Over a 12 month partnership with Clinique, Joseph created five original videos spotlighting the Clinique Moisture Surge collection. The work centered on the Moisture Surge Hydrator and later supported the launch of Moisture Surge Active Glow Serum, generating more than 9.77 million combined views.
Clinique partnered with Joseph for a year of creator led storytelling around Moisture Surge. The partnership created an opportunity to build an ongoing relationship with the products and Joseph’s audience, extending the work beyond a single sponsored moment.
Across five original videos, Joseph focused primarily on the Moisture Surge Hydrator, bringing the product into content that felt approachable, personal, and true to his voice. The partnership later expanded to support the launch of Moisture Surge Active Glow Serum, introducing the new product through trusted creator storytelling.
Together, the five videos generated more than 9.77 million combined views. The partnership connected one of Clinique’s established products with an important new launch while demonstrating the impact of a creator relationship given time to grow.
