Joseph partnered with Instagram and Meta AI on two campaigns rooted in fandom and creative tools. After Instagram discovered his love for Young Miko through earlier content, he was selected to promote her episode of Algo Confessions. He later developed "How to Edit IG Pics Like an Influencer," an original tutorial series showing audiences how to transform their photos using Meta AI Effects in Instagram Stories.
The partnership began with a genuine connection. After he shared his experience meeting Young Miko through an earlier campaign, Instagram recognized his enthusiasm for the artist and invited him to promote her episode of Algo Confessions.
He later partnered with Meta AI Effects to create "How to Edit IG Pics Like an Influencer." The tutorial series showed audiences how to use AI powered effects within Instagram Stories to edit and personalize their photos, translating a new creative tool into content that felt approachable and useful.
Together, the campaigns presented two sides of his creative voice. One grew from genuine fandom, while the other was created as a practical guide helping his audience explore new technology. The work demonstrates the range he brings to platform partnerships and his ability to turn personal interests into relevant campaign ideas.