Working with Superb Productions, my team and I have established longterm partnerships with LiveNation, with my most recent project surrounding Nessa Barrett's Young Forever Tour. Our marketing campaigns included social promotion across @ASUCSuperb channels, ticket giveaways amongst UC Berkeley students, 'flyering' on campus, and Facebook ads. 

Our efforts led to an increase of ~10k impressions per campaign, and click through rate of 3-5% 

Superb marketing fosters a close relationship with the concerts department, hosting prominent artists on the UC Berkeley campus such as Soulja Boy, Mariah the Scientist, Rico Nasty, Kehlani, Mitski, and more.

As the largest student-led production company on the west coast, we pride ourselves in providing free entertainment to Cal students. 

Our most recent viral marketing campaigns surrounding the Soulja Boy Welcome Week concert amassed over 143,000 views across platforms, drawing over 3000 students to the event.

The Marketing Department continues to increase social awareness of our brand through various forms of in-person marketing, including tabling on Sproul Plaza, providing students with free promotional products, and more. Some of our latest branded products include Superb keychains, bottle openers, tote bags, and condoms (in collaboration with the Student Health Center)